GH Bass and Company Goes Hipster

That's right children of the 90s, this is the new
look of Bass - Think your parents will be
sporting these styles?

Once known for its go-to pieces for college professors and older women with town and country type style, Classic American clothing manufacturer, GH Bass and Company seems to have completed its transition into an entirely different style and age demographic.  The company is now focusing on making its shoes and clothing appealling to a much younger (Oh, say, 30 and under) hipster style crowd - think London and Brooklyn.

Fortunately for Bass fans from days of old (the company has been around since 1876 and seemed to share its market with the likes of Talbots and Eddie Bauer in recent decades), the company's pieces can still be incorporated into more basic, mainstream, and "mature" looks.  It's really all in the way the pieces are styled.

If you're into edgy and hip blended styling, you won't want to pass GH Bass over while shopping for this season.  Check out how GH Bass and Company is styling its pieces to create younger looks in this video.  Chances are you're going to like what you see. 

Bass Shoes Fall 2011 Photo Shoot from Tisha Creative on Vimeo.