Mad Money's Jim Cramer Loves Tiffany and Co.

Jim Cramer, charismatic host of CNBC's Mad Money believes in the power of well branded bobbles.  On this evening's edition of Mad Money Cramer mentioned both Tiffanys (and Coach) as top "vanity stock plays."  This isn't the first time.  Cramer contends that Tiffany's will continue to "dominate the diamond and engagement ring catagory."  The fact that Tiffany's is a global brand with strong brand image in emerging markets makes them attractive to investors.  Many experts believe that Tiffany's will not only survive recessions, but actually predict that the brand will grow up to 45% over the next 7 years.