Temple St. Clair Line Available at Target

Luxury jeweler Temple St. Clair will be joining the many designers who "design for all" by offering a line of products through Target this August 29th.

The designer, who has been known for creating timeless heirloom quality pieces since the 1980s, founded her company in Florence, Italy and soon moved into the New York high-end luxury market. There, she quickly developed a large following of wealthy and celebrity clientele. Her original collections are known for their inclusion of distinctive and quality materials and take their inspiration from the romantic artisan pieces of the Italian renaissance.

The new collection for target, which has been given the slogan "modern heirloom jewelry at a price that's precious" will feature 14k Gold Plate along with other costume materials. Prices will range from $30-$50. The aesthetic of the new collection has received good reviews especially for the rich and vibrant jewel-tone hues the designer is known for. I also see a little bit of youthful "Juicy Couture" like pieces sprinkled throughout featuring icons such as hearts etc. The resin-like effect in the pieces, I must admit, makes me want to bite right into these pieces like gumdrops. Temple St. Clair's new book Alchemy: A Passion for Jewels, which gives insight into the designer's style and inspirations, will also be available at Target stores.

The practice of diversifying one's collections to range from ultra luxury to street chic has been the subject of much debate among marketing and design professionals as well as high end consumers. One thing is for sure. There is quite an enthusiastic buzz among Target shoppers about the up and coming collection...so they certainly aren't complaining! What do you think?

...I think I shouldn't have looked at Temple's luxury flash page while listening to the new Sting.  I think I've been seduced in a way that Target might not be able to replicate.  Fuel up the Sting and try it! ; )